Use groups as an organizational tool to separate the creators within Active Collabs. For example, you can use Groups to organize the creators who are going to post content for you by month. By separating these creators into groups by month, it will be easier for you to consistently have content posted for your brand.
Once you have created Groups, it is now easier to send that entire group a message. When you choose to Message Group, these messages are sent to individual accounts, as opposed to a group text message on a cellular device, the creators received them as personal messages.